So start the way back machine and remember that cult like popular camera that allowed yo you see your picture immediately. The format died as digital cameras and the ability to easily print pictures became wide spread.
Well after declaring bankruptcy and shutting down the film division. It looks like they’ll be producing Polaroid cameras and film again. In a lot of ways I’m not surprised… I constantly hear people note that they miss those days of instant gratification.
The Impossible Project inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
[via The Impossible Project]
I originally ran across this on Pedestrian.tv.
Tags: camera, Interesting, Photography, polaroid
We could not be more excited that Polaroid film is back. I work at Adesso Albums and the whole concept behind our company started with the instant Polaroid pictures. We are so happy that we can still provide our customers our original photo guest book made specifically for Polaroid still. We can’t hold back our excitement and want to give you a 10% on your next album purchase. Go to http://www.adessoalbums.com and type in POLAROID at checkout and receive the savings!
Cheers to the rebirth of Polaroid!!