Building on the success of its iTunes-based “Hear Music” page, Starbucks has decided to launch its own record label. Hear Music will sign its own artists, and sell its recordings through Starbucks stores and iTunes. According to the AP, Ken Lombard, president of Starbucks Entertainment, says the company has focused on the success of its iTunes page.
[(TUAW)]
For some reason I thought Starbucks already had its own record label. When you go and grab your Venti Mochoa you are always greeted by a selection of albums branded with the Starbucks name. And I may be getting old, but the selection always seems interesting, and ALSO it seems that they where all produced by Starbucks. But perhaps this is simply a case of Starbucks making a whole new label to focus directly on itunes/online verses the instore albums.
Tags: Apple, Interesting, Music
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