I had commented on a similar list a while ago. Basically Adwords instead of costing a few cents a click, cost many dollars to the buyers. Now if you don’t know what Adwords are, they are words in which you pretty much put down how much you’d pay a click for that word. And the more you put down, the more likely you’ll get it. So “Loan Cosilidation” currently has the highest bidder with over $69…. That’s a lot of money for a click. Can we guess that it’s both a boom and huge money maker? I know that some places will do referrals where the guy referring get’s $100, but those are generally for home loans. I’d be curious if that click through price is more a completion price. Ie. if they click through and then get a loan, or apply for a loan.
Over all interesting, and looking through the list it’s the lawyers and the loan agents making the money.
theproguy: Most expensive adwords – ‘Loan consolidation’ clear winner
The top 50 most expensive adwords
“Loan consolidation” ($69.16) currently owns them allThis is the list of the top 50 most expensive loan consolidations Google adwords as of September 11, 2006 (GMT 1) (according to wget, grep, sed & friends).
I found it rather amazing that the keywords loan consolidation for college, school, car etc. are much more expensive than, say… even private yachts, jets, luxury homes and so on!
Prices are shown in estimated average CPC (costs per click). Yes, just one tiny click from someone searching for these keywords is worth almost $70 to someone, apparently.
Adword Average CPC school loan consolidation $69.16 college loan consolidation $68.35 car insurance quotes $66.88 school consolidation $66.29 auto insurance quotes $65.90 college consolidation $64.04 student loan consolidation rates $60.14 sell structured settlement $59.82 sell annuity $58.92 federal student loan consolidation $58.58 auto quotes $58.09 auto insurance quote $57.99 student consolidation $56.96 student loan consolidation $56.91 student loan consolidation interest rate $56.52 consolidate student loan $54.61 san diego dui attorney $54.56 car insurance $53.16 structured settlement $52.96 consolidate school loans $52.88 student loan refinance $52.44 consolidation of student loans $52.43 consolidation loan rate $52.04 citibank student loan consolidation $51.85 car insurance quote $51.80 consolidate student loans $51.23 private student loan consolidation $51.05 lasik new york $49.86 student loans consolidation $49.82 private loan consolidation $48.95 insurance quotes $48.78 teleconference services $48.72 the art institute of seattle $48.68 federal loan consolidation $48.61 plus loan consolidation $47.74 student loan consolidation programs $47.58 bad credit equity loan $47.46 houston criminal attorney $47.44 student loan consolidation calculator $47.19 cash settlement $47.12 consolidating student loans $47.09 orlando culinary institute $46.84 student loan consolidation program $46.77 orlando culinary institute $46.69 consolidation loan $46.54 loan consolidation $46.54 orlando culinary institute $46.51 ditech $46.32 auto quote $45.77 sallie mae student loan consolidation $45.69
Tags: Advertising, Google, Interesting
