AN ITALIAN electrical chain has lost £12 million after it ran a campaign offering customers who bought TVs their money back if Italy won the World Cup.
Sales at Mediaworld’s 65 stores jumped 30 per cent in the promotion.
You can’t help but feel sorry for the chain. After all I’m not a Soccor fan and I didn’t have a clue that Italy would win. i was thinking more Brazil, with a posible US. That said, they saw there sales go up, and this could end up being a great promotion… when later people decide to buy a new TV.