Why Blog Post Frequency Does Not Matter Anymore
“Thou shall post every day” is the most fundamental and most well known principle of blogging….Every new blogger is warned about “the” ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind the examples of successful bloggers, like Robert Scoble at Microsoft, who post several times a day. Daily posting shows that you are serious about blogging, generates traffic and drives reader loyalty, as readers come back daily to check your new posts. You cannot be successful if you do not go by the rule, right? RIGHT?
Wrong. Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days (meaning 12 months ago!). The pressure around posting frequency will ultimately become a significant barrier to the maturity of blogging. Here are 10 reasons why.
I have to say that this will be one of the harder things to do, and I don’t think I’d be very succesful at doing it. In fact Currently I’m only getting about 25% in actual return visitors… and I’m happy with that. Mind I’d love more comments… but that’s one of those things I think will happen with time.
AS I run acrossed an article… I’ll add it. I’ve tried to keep from posting too much… at times scheduling posts for following days. I’ve just one that thinks if I find a story interesting…. so may others.
P.S. – One thing that was suggested by a regular reader is being more consistant in my blockquoting. So I’m going to start quoting what I get from an outside site. Mind, I find most the time the other information a lot more intersting then something I could add. But he had a point.
Tags: Blogging, Interesting, Site Update
