Learning To Love The Dreaded TiVo
How agencies are using it to make ads that viewers actually want to watchIf TV ads are the media equivalent of mosquitoes, then the digital video recorder (DVR) is a bug zapper on steroids. Rather than merely wringing their hands, however, ad agencies are now experimenting with the technology itself to see if DVRs can draw consumers into a deeper involvement with ads.
Interesting article on how Advertisiers are adjusting to the prevelence of TiVo and other DVRs.
Tags: Advertising, Interesting, Television
